ID Graph: The Power of Knowing Your User

March 03, 2015—4:10 pm

Marketers have always dreamed of being able to target the right user in the right place at the right time, and as a Publisher, knowing your user empowers you to fulfill that dream. However, knowing your user in today’s complex world of multiple devices, browsers, carriers, and networks has become increasingly difficult. We will discuss the proliferation of user IDs in the digital space and how, as a Publisher, you may utilize the ID Graph to identify targetable users, no matter how they are consuming your content, in order to turn the chaotic world of IDs into clear ROI for your clients.