Operating on a Creative Level

As many publishers are getting their new creative studio up and running, Expedia has been building intense amounts of creative for years. And while time and experience have imbued the company with best practices, Expedia is still experimenting with processes and tools to shorten turnaround time and lessen the amount of manual effort. Dana Langford, Manager of Campaign Management and Media Solutions, will use anecdotes to build a discussion on how publisher creative services can thrive, including the role of operations and maintaining relationships with developers.