It’s time to think outside the stack

March 03, 2015—4:10 pm

Standard tag-based configuration is a thing of the past, IO business is shifting to dealID/programmatic guaranteed and full programmatic supply enablement activated through the ad server is the new standard. Premium publishers today recognize the need to gain deeper insights and more control over this maturing market while increasing liquidity and driving higher value for their inventory. Learn how open market and private market strategies have evolved to address buyer needs and how they’ve helped create new opportunities for publishers to sell smarter.