John Shankman, CEO of Hashtag Labs, introduced us to the concept of an Advertising Management System. Much like a Content Management Systems (CMS) is for editors to update the website, an Advertising Management System (AMS) like HTL BID allows ad operations to manage header bidding settings and even keep up…
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It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…
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So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought together a group of ad operations professionals to discuss the unexpected move to working from…
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Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…
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The forecast for publishers sometimes looks grim—what with cookies disappearing, privacy regulations mounting and fear of header bidding and yield optimization going away—but Publisher Forum Scottsdale was where they got their gear to weather the storm. From keynotes to small group sessions to workshops, ad ops, rev ops and data…
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In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care.
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An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line. Taking advantage of these openings requires flexibility in your operations—how can you inject agility into your team and tech to realize your revenue potential, manage margins, and ensure…
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Automation can be as easy as 1, 2, 3… Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Integrating more…
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