With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
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Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.
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At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to try and get…
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In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
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Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's…
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.
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Balance is an important part of being a trusted news brand. But how do you keep your balance when you find yourself reporting from the center of the Hong Kong protests and months of unrest? South China Morning Post decided to develop a tool that read the headlines of every article…
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Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities. Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.
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