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8 Fun Things You Didn’t Know About Ad Ops

People in ad ops have a clever way of making sense of their jobs through a pop cultural lens. Here are eight things you probably didn't know about ad ops told through gifs at Pub Forum Miami. These often hilarious (and sometimes scary) ideas were brainstormed in a lab at…

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Is Storytizing the Future Of Advertising?

It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming complementary to the three Ps,” says Bob Pearson, Senior Advisor at…

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How Publishers Increase Revenue With Audience Segmentation

More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…

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The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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