The urban advertising system was basically nonexistent until the year 2000, which is when AllHipHop.com began to dive into the world of online ads. Watkins notes, “I helped launch our first ad server. I bought it off the Internet, ‘software as a service.’” He began launching ad campaigns, doing the…
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Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data…
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Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should…
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What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s important to learn how this sector is evolving, and how to embrace all commerce media…
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For the onstage recording, the trio discussed Chris’ career development. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. The conversation also explored leadership tactics, what it means to be LatinX in the industry, and why we need more diversity.
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Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. Faulk began her career in digital media at Businessweek, working in ad operations, which…
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Cooper and Requidan will bring their podcast to the Miami Publisher Forum for their keynote, “Minority Report Podcast: Developing a Leadership Career in Digital Media and Ad Tech.” During the live session, Cooper and Requidan will sit down with Chris Contreras, Chief Customer Officer, MNTN, to talk about his career…
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Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand safety and suitability. The strategy should include a plan for aligning against the Global Alliance for Responsible…
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At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
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Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your audience. Per the advice that has been touted through many industry…
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