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Kim Elgin Keynote Speaker

PubForum Video: Keynote Elgin Kim, Lab1492, on Making Mobile Pay

"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…

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PubForum Spotlight: We’ve Always Been At War With Bad Ads

Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return.  Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…

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SuperAwesome’s Jamie Gutfreund on Connecting the Dots Between Data and Marketing in a Privacy-centric Era

During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…

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