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#PubForum: Top 10 Tweets From AdMonsters Publisher Forum Vancouver

From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded…

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Jeremy Lockhorn: Advertising From i-Frontier to His Own Frontier

“You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new technologies (among others) has fundamentally changed consumer behavior and offered an entirely new…

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For Publishers, 5G Will Make Things Much Worse, and Then a Whole Lot Better

"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…

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How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters

“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…

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Developing a Programmatic Checklist for Clients

A few months back a programmatic checklist was created for the industry and posted to LinkedIn. The article sparked a conversation around what should go into a programmatic ad checklist. At Publisher Forum Miami 2019 we took a deeper dive into what a programmatic checklist should contain. Here’s what we…

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How Publishers Increase Revenue With Audience Segmentation

More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…

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