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PubForum

Ad Tech’s Curveball Keeps Amanda Martin Swinging for the Fences

Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…

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Derek Gatts Is Flexing Ad Product’s Creative Muscle at CNN

In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to…

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6 Takeaways from AdMonsters PubForum Vancouver 2019

It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead. I was particularly struck by the excitement around new mobile and video opportunities.…

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#PubForum: Top 10 Tweets From AdMonsters Publisher Forum Vancouver

From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded…

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Jeremy Lockhorn: Advertising From i-Frontier to His Own Frontier

“You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new technologies (among others) has fundamentally changed consumer behavior and offered an entirely new…

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5G Will Make Things Worse, Then Better

"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…

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Publisher Forum Miami 2019: Ad Ops Innovation is People

A constant theme at Publisher Forum Miami 2019 focused on innovation in ad ops being driven by people—and not machines. And that’s whether we’re talking about customers or the ad ops teams making the magic of digital advertising happen. That's was the message brought home by Deepna Devkar, VP, Head…

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Developing a Programmatic Checklist for Clients

A few months back a programmatic checklist was created for the industry and posted to LinkedIn. The article sparked a conversation around what should go into a programmatic ad checklist. At Publisher Forum Miami 2019 we took a deeper dive into what a programmatic checklist should contain. Here’s what we…

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