COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and routine tasks is an effective way…
Read More
“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how the company’s multiprong strategy of building a fervent community, revenue diversification, and…
Read More
We caught up with Alicia Ray, Founder of The Ad Tech Collective, a community for Black people in ad tech to network and learn from one another within ad tech. She was a participant on the Minority Report Podcast Live session and she has some great ideas about how companies…
Read More
"Trust is the catalyst of any recovery," shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote. Watch the video of her keynote below to learn more about TripAdvisor's five stages of recovery and action plan for continuing to build trust with employees,…
Read More
Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
Read More
When it comes to diversity and inclusion, Melissa Bonnick, SVP, Client Results, Dentsu Aegis Network and Rachael McCombs, Sr. Director Ad and Media Operations, Digital Trends are effecting change within their organizations. So we invited them to talk with Senior Editor, Lynne d Johnson to have a discussion about it…
Read More
Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
Read More
In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae.…
Read More
Walt Geer, Executive Creative Director for Experience Design at VMLY&R, kicked off our inaugural Publisher Forum Virtual on Aug. 25, 2020, with an electrifying keynote the reverberated throughout the rest of the conference. In dissecting the current (sad) state of digital creative and showcasing numerous innovative campaigns, he made a…
Read More
Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
Read More