“Trust is the catalyst of any recovery,” shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote August 26, 2020.
As COVID-19 spread across the globe, the travel industry was virtually shuttered. TripAdvisor, the world’s largest trip-planning platform, quickly learned that surviving, and possibly even thriving in the days ahead, required keen adaptability. By tapping into consumers’ feelings, the platform uncovered a wealth of crave-worthy data that advertisers can’t wait to devour. Now, recovery is within sight.
For over 20 years, TripAdvisor built its business on trust and it will be critical to recovery. Watch the video of Maguire’s keynote below to learn more about TripAdvisor’s five stages of recovery and action plan for continuing to build trust with employees, shareholders, customers, and business partners on the path toward recovery.