OPS

OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability.

 

As online advertising has grown, Ad Operations has grown as well. OPS used to be about trafficking and discrepancies - and it still is - but now everyone in online media understands that operational excellence is necessary for success in today’s online advertising marketplace. What we think of as OPS now runs far beyond ad delivery, with ad operations leaders increasingly taking a seat at the management table. Speaking the language of OPS is a critical skill where data and audience are the currency of the industry.

Learn how OPS is shaping the future of online advertising

OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit. In true AdMonsters fashion, this one day event will focus on tactics you can put into action immediately that will lead to greater long term success for your business.

Get ready for a new kind of conference

For those of you who have been part of an AdMonsters conference in the past, OPS is what you’ve come to expect from AdMonsters: a unique forum focused exclusively on those who live and breathe ad operations. OPS will open up the conversation to everyone in the industry who wants to leverage operations for increased profitability.

If you’ve never been to an AdMonsters conference, we welcome you to join us and become part of the ad ops community. We take a different approach from other conferences, and, especially if you are new to AdMonsters, OPS will be unlike any other conference you've been part of. Our sessions are focused and manage to be both strategic and tactical: we want you leaving the event with a list of things you can work with your Ad Operations team to implement to drive revenue and operate efficiently.

Become part of the Ad Ops community

Schedule & Agenda

OPS will run from 8 AM until 6:30 PM on Thursday, September 30th, 2010. The general structure of the day includes the following sessions: 

• Three keynotes from industry visionaries
• 6 Smaller, subject-specific tracked sessions providing a deep-dive on the industry's most pressing challenges
• 4 Sponsored sessions hosted by the leading technology and service providers in the industry
• Networking breakfast and luncheon
• Evening cocktail and dinner reception

Please note that due to exceptional demand, attendance is capped at no more than two people per company.

Keynote Speakers

Gordon McLeod
President, The Wall Street Journal Digital Network

Brand Advertising in a Paid Content World

Sponsored by 

Edward Montes
EVP, Managing Director US, Havas Media

When will Online Advertising Evolve?

Sponsored by 

Walker Jacobs
Senior Vice President of Turner/SI Digital Ad Sales

Unstacking a Stacked Deck: Using Commercial Policy and Advertising Operations to drive Strategy

Focus on Presentations

Publisher Success Across Multiple Platforms: The Operations Opportunity

Rob Deichert Jr.
Senior Vice President of Ad Operations, The Weather Channel

Sponsored by 

Commercial Excellence in Online Video

Michael Healey
Director of Sales Operations, NBC Universal Digital Media

Cristina Cieplensky
Digital Media Sales Solutions Video Product Developer, NBC Universal Digital Media

Sponsored by

Getting the Right Impression in Front of the Right Person

Mitchell Weinstein
Vice President, Director of Digital Ad Operations, Universal McCann

Sponsored by

Art Meets Science: Executing Creative Campaigns

Adam Solomon
Vice President of Digital Ad Products, MTV Networks Digital Advertising

The Zen of Yield Management

Daniel Reiners
Director of Yield Management, Dow Jones

Sponsored by

Here's what others have said about AdMonsters events:

"Great to have people with similar experiences who are highly focused on the topics we discuss." Matthew Katz, Digital Operations Director, CNN

"I find the events to be uplifting and feel they provide a sense of pride and drive when I get back to work." Seth Wernick, Director of Digital Ad Operations, Discovery.com

Sponsorship Opportunities

OPS offers a valuable sponsorship opportunity to companies servicing the online advertising operations and technology community. Please download the ratecard or contact our sales team for further information. As with all AdMonsters events, sponsorships are limited.