Focus Session: Audience Targeting Strategies
September 30, 2010—8:15 pm
About the Sponsor
Demdex™ provides market-leading audience management services for powering dynamic, multi-channel data strategies online through a single point of integration. Having pioneered the SaaS audience management market since 2008, Demdex’s services are continually being embraced by some of the world’s most recognized brands across diverse industries. As the leading alternative to homegrown systems which are cost prohibitive to build, operate and maintain, Demdex’s enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online. Demdex is privately held and backed by First Round Capital, Genacast Ventures (in partnership with Comcast Interactive Capital), Shasta Ventures, and private investors. To experience the Demdex difference, please visit www.Demdex.com.
About the Speaker
Ali C. Mirian
VP, Product and Technology
Interactive Corp. (IAC)
Ali C. Mirian is the VP of Product & Technology for the Advertising division of IAC. In his role, Ali is in charge of IAC’s audience targeting efforts, exchange strategy, and ad technologies. Ali led the growth of the IAC Network which was launched in July 2008 from a need to develop a corporate-wide user data strategy.
Prior to joining IAC, Ali spent 10 years at WPP’s digital marketing company 24/7 Real Media. As global product director for the media and technology divisions, he was primarily responsible for rolling out new innovations for the company’s flagship ad serving product Open AdStream, ad network products, and mobile. In 2003, Mr. Mirian led the launch of the industry’s first large scale behavioral targeting network at 24/7. Ali came to 24/7 Real Media in November 1999, working as the director of yield and optimization within the company’s ad network businesses.
Ali is also founder of AdvocadoNYC.org, a nonprofit organization dedicated to providing online marketing services to small/medium size charities. He graduated from the University of Rhode Island with a BS in Marketing.