Focus Session: Art Meets Science: Executing Creative Campaigns

About the Sponsor

Medialets is the most widely-deployed rich media advertising and analytics platform for mobile apps. Our unique platform enables top publishers and brands to deliver the most engaging, measurable creative to apps on the iPhone, iPad, Android and beyond.

About the Session

Are your solutions to “Never been done before” creative requests really “never make money” projects? As brands push for more creative executions, publishers need to make sure they develop ad products that are flexible and not re-invent the wheel every time. This session will highlight case studies of amazing campaigns where creativity and technology worked hand in hand to deliver results.

About the Speaker

Adam Solomon
Vice President of Digital Ad Products
MTV Networks Digital Advertising

As Vice President of Digital Ad Products for MTV Networks Digital Advertising, Adam leads a team of product development and marketing specialists that conceptualize, develop and deploy compelling and scalable web and mobile advertising products across all MTVN digital properties, including MTV, Nickelodeon, Addicting Games, Spike, TV Land and Comedy Central.

Combining 12 years of digital product development and interactive marketing expertise with a background as an aerospace engineer and patent attorney, Adam plays a key role in helping MTVN leverage its creative DNA to develop innovative interactive advertising products that are effective for advertisers and compelling for users.

As a registered U.S. patent attorney, Adam has recently helped MTVN file its first patent applications for interactive advertising technologies.