Keynote: The Death of the Trafficker

September 30, 2010—1:30 pm

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About the Sponsor

Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 750 billion ad transactions for more than 340 of the largest properties on the Internet.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 500 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund


About the Session

The evolution of the roles and responsibilities of digital ‘Ad Ops’ teams have changed dramatically from their origins in ad trafficking.  Today they must tackle myriad new issues around data, privacy, targeting, mobile/app delivery and analytics, yield optimization and a host of new platform opportunities from iOS to Android, from RIM to Windows and more.  Gordon will present his views on what it takes to successfully staff and run ad ops teams in this challenging new environment.


About the Speaker

Gordon  McLeod Wall Street JournalGordon McLeod
The Wall Street Journal Digital Network

Gordon McLeod is president of The Wall Street Journal Digital Network, which includes the flagship plus the MarketWatch, Barron’s, SmartMoney and All Things Digital Web sites and all worldwide online, mobile, out-of-home and video consumer products for Dow Jones.
Mr. McLeod previously served as general manager of Time Inc. Interactive, president of and SI Pictures, creative director for CBS News, and co-founder of Grisanti-McLeod Inc., a strategic and creative political consulting firm.  He has a master’s degree in public policy from Harvard University and a bachelor’s degree in political economy from the University of California, Berkeley.
He is a member of Google’s Publisher Advisory Council and currently serves on the boards of the Online Publishers Association (OPA) and The Interactive Advertising Bureau (IAB).