Sponsor Session: PubMatic: “Control Your Brand, Protect Your Audience Data”

September 30, 2010—3:00 pm

About the Sponsor

PubMaticPubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. http://www.pubmatic.com/


About the Session

Global publishers face a growing number of challenges when it comes to creative control and controlling what 3rd parties are tracking their valuable audience.  This session, led by PubMatic’s Co-Founder & CEO, Rajeev Goel, will discuss the strategies advanced publishers are using to ensure their brand is protected from creative issues, latency, malware and more.    Additionally, this session will discuss the very latest methods publishers are using to gain greater transparency and control over their audience data.

About the Speaker

Rajeev Goel - PubMaticRajeev Goel

Rajeev is responsible for PubMatic’s business strategy and execution, leading product management, marketing, and operations. Rajeev has over ten years of experience in building and scaling products as well as in creating and executing business strategies. Rajeev was Co-Founder and VP of Technology of Chipshot.com, a leading online retailer of custom built golf equipment, where he lead product management and development for the $30M e-retailer. Rajeev was also a Principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients, where he led consulting teams on IT strategy engagements. Most recently, Rajeev was Sr. Director of Product Marketing at SAP, where he was responsible for global go-to-market strategy for key new products. Rajeev holds a Bachelor’s degree from The Johns Hopkins University in Economics, Political Science, and Spanish and a Master’s degree from the University of Pennsylvania in Computer Science.