Everything about
yield management

Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory...
Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or...
From rate card issues to offering the right ad products, ad operations is there to both help sales sell and, at the same time, make sure revenue grows. But, those concepts aren't always aligned....
December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems...
The past two weeks’ Olympic triumphs and tragedies have driven home to me the importance of publishers’ need to use technology to monetize dramatic spikes in traffic. Ok, you wonder how I can make...
Just in time for the IAB's Annual Leadership Meeting in Miami, ad server and exchange (and, not to forget, Publisher Forum Palm Springs sponsor) OpenX has boosted its already impressive...
Krux Digital is pushing its Krux Apps tools for smaller and niche publishers into public beta. In private beta since the fourth quarter of 2011 (early adopters included (InvestingChannel.com and...
Business analytics specialist SAS has acquired ad-serving platform aiMatch, with plans to combine the companies' technologies to provide online publishers with a holistic system for managing and...
To get a better understanding of its pricing practices and generally improve sales and operations, Tribune Digital implemented a robust process for reporting. Data gleaned from these keys tools have...
Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all...
About the SessionAll publishers want the maximum effective CPM and revenue for every impression for every user to the site and to do so requires strategies for RTB, data, ad networks and sales...
Jay Wright from cars.com talks yield and drives home a great point about quality of data and the value publishers can bring. Someone can be easily labeled an ‘auto intender’, but the numbers show...
I recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways.  Theres a lot of competition in the market, as our...
NEW YORK (AdAge.com) -- Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google's ambition to...
About the Sponsor DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving...
First Product of its Kind Will Combat Billion-Dollar Problem Palo Alto, CA (September 28, 2010) PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with...
PubMatic announced its new Data Firewall product which the company says enables "publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or...
Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video...
Media monetization firm RSG Media Systems on Friday unveiled a new analytics tool for digital publishers to maximize yield from ad sales. The new Zoox suite of products use analytics and predictive...
In many businesses, repeat purchase behavior is a key driver of value. Many companies track % of repeat purchases as a key business metric. This is useful in steady state, but can sometimes be...
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in...
Revenue management is not yield management and requires different skill sets, data and processes. This session will walk through how to pull together the data and provide the reports that will help...
About the SessionThis is not a discussion of the what, why or whether you should do yield management. This is about how you practice yield management and what it means to your day to day operations,...
About the Sponsor DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving,...
It's important to understand the value of your ad products not only to your clients but internally as well. This session will look at the metrics and methodologies for determining product value,...
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