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yield management

What Is Yield Management?

Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total…

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What’s In Your Header? Know Your Header Metrics

Value obviously can move the needle in any marketplace, but what really makes waves is the perception of value. That's been happening in header bidding. More and more companies have been trying to get into the header, offering their own integrations and their own idividual "twist" that would set them…

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What’s In Your Header? Blowing the Hinges Off Header

As header bidding has caught on, publishers just can’t get enough of that demand and revenue from header partners. But so far, a lot of pubs have hit a certain ceiling in header regardless. It takes time and effort to integrate header partners in-house. Integrating a wrapper solution can help…

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What’s In Your Header? The Industry’s Giant Reset Button

The practice of header bidding has been around for a few years, but only in the last year and change has it become standard practice for publishers. Thanks to a variety of header-related products and services offered by a number of tech vendors, it’s become much easier for header implementations…

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What’s In Your Header? Yield Optimization… Transformed!

As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header is going to take those results for granted—in fact, almost as soon as header bidding itself became commonplace, so…

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Best of AdMonsters 2015

Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla last month: One of Rob’s old lines about the state of ad ops is, “Everything is status…

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