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According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV – a slightly smaller figure than the...
When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon – the majority of software on laptops,...
The rough waters never seem to give way for Yahoo. Along with rumors of investor unrest and overall dissatisfaction with CEO Marissa Mayer, Big Y kicked off the year as the poster child for bad...
Explosive growth in video, a sense that the ad marketplace might have finally “figured out” mobile, the ability to discover previously unseen demand sources — publishers are seeing more channels and...
Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla...
As demand among buyers for quality video inventory has risen, so have the channels for transacting on video--programmatic video, video private marketplaces, programmatic TV. At the same time, so have...
The boom town in digital is being built in a video player, and the dilemma created by the boom is now a pretty famous one: There's more demand from advertisers for premium video inventory than most...
When it comes to media, video is a near universal medium. It’s the foundation of television, the hottest thing on desktop web and an emerging star on smartphones and tablets. And video is video is...
For a while the term programmatic TV has been getting a lot of lip service in industry trades and conferences, but it’s also caused a great deal of head scratching. Turns out, programmatic TV is one...
I feel like I've been eating, breathing and sleeping programmatic video over the past year. But have no complaints as this has to be one of the most exciting areas in advertising technology. Oh, you...
Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their...
Upfront season seems like it never ends.From late February to May, buzzed buyers are carted from garish affair to ostentatious event, plied at each with swag and booze (but of course!) while networks...
At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly...
It doesn’t take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run...
“There’s so much waste,” a publisher says with a sigh.We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers...
“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a...
“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (...
Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point....
Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In...
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand...
If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6...
“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if...
We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early...
Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official...
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