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Upfront season seems like it never ends.From late February to May, buzzed buyers are carted from garish affair to ostentatious event, plied at each with swag and booze (but of course!) while networks...
At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly...
It doesn’t take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run...
“There’s so much waste,” a publisher says with a sigh.We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers...
“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a...
“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (...
Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point....
Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In...
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand...
If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6...
“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if...
We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early...
Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official...
Aug 1, 2013 video Joshua R. Weaver
Join LiveRail Chief Revenue Officer Erwin Castellanos as he explores the challenges and opportunities of programmatic video. Video is not display, and this session will touch on those differences....
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the...
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At...
Digital video viewing continues to ramp up, but video consumption on mobile and tablets is absolutely exploding due to device penetration and improving network speeds. These developments have also...
For many digital media companies, it's early in the runnings for multiscreen video ad products. Operations specialists from The Weather Company, NBC and A&E Networks share how they're approaching...
People love online video; and, the numbers prove it. Recent figures by Internet analytics company comScore show that more than 182 million Internet users in the United States watched a combined...
You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by...
The evolution of video private exchanges has developed from theory to practice and is now the go-to solution for premium publishers. Join LiveRail’s CEO & Co-Founder Mark Trefgarne for industry...
Join Dave Kappenstein, Senior Director of Ad Technology & Development, Comcast Interactive Media and Cathi Kwon, Group Product Manager, Adobe Systems for an examination of the state of video...
Two central themes emerged from AdMonsters Screens held in London this past November: screens are everywhere and consumers can be reached on more than one at a time. Thanks to the proliferation of...
Online video is abuzz, and advertisers are taking note. Whether it be last Sunday's Meet the Press or the latest corgi video, consumers are turning to the Internet for content at increasing...
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