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Unlocking the Power of Audio Ads: New Research Reveals Their Impact on Attention and Brand Outcomes

This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…

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AdMonsters Playbook: Building a Video Business

As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…

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Inside the Buy Side: Catching Up With Gabe Greenberg of GABBCON

We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…

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Treating Publishers’ Facebook Addiction

Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince myself of something. I’m a social media addict, and I suppose I have been ever since the Geocities…

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Punching Above Your Weight: Can You Compete With Facebook in Video?

We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…

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AdMonsters PubForum Nashville: The Live Blog

The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…

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