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Revealed at Possible: Insights Shaping Marketing’s Future

Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…

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Decision Makers Say Visual Communication Helps Drive Business

So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual communication in the workplace and day-to-day business activities.

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How Pubs Can Monetize Advertisers’ Content From Social Media

In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…

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A Most Symbolic Boycott

We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube…

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LinkedIn Ramps Up Ad Model, P&G Hedges on Programmatic

Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…

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Treating Publishers’ Facebook Addiction

Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince myself of something. I’m a social media addict, and I suppose I have been ever since the Geocities…

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Who’s at Risk From Facebook’s News Feed Changes?

Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…

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Distribution Platforms’ Rough Start Isn’t an Ending

There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for publisher revenue so far. Pulling data and commentary from 17 of DCN’s publisher members during the first half of…

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