Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
Read More
Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves,…
Read More
Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to…
Read More
Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…
Read More
The world of Social Media advertising continues to evolve at an unprecedented pace, which, at times, can leave brands confused and unsure of the best strategy for them. Given the recent announcement about the launch of Facebook’s RTB Exchange, a wealth of opportunities have been opened up to brands. However,…
Read More
Normally in the digital advertising industry, we consider fragmentation a real drag: think online video advertising in Europe or the endless fountain of mobile platforms and devices. But Adaptly CEO & Founder Nikhil Sethi, who is presenting on social media buying at OPS London on May 15, says social media…
Read More
With AdMonsters Brazil right around the corner we took it upon ourselves to give you an preview into what looks set to be the seminal event in the Latin American digital marketing calendar.We sat down with Rodrigo Toledo, General Manager at CUBOCC (colleague of AdMonsters Brazil speaker Rene de Paula)…
Read More