The AdMonsters Daily Digest – Wednesday 1 August 2012

Google picking up Wildfire, the Facebook Exchange, Evidon and more

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Google Wildfire

The Social Media giant have made their purchasing intentions clear for the company with estimates at around the $250m mark. This isn’t the first time Google have been sniffing around a a social media advertising management platform having previously made enquiries on Buddy Media before it was sold to Sales Force. Read the full story on Ad Exchanger

Don’t be Scared of Ghostery

Ricardo Bilton from Venture Beat takes a candid look at Evidon’s business model including Ghostery, Evidon Encompass as well as what they’re doing with all that data. Read it here. 


Transactions conducted on Facebook have been predicted to increase to more than £3bn in three years according to Ecwid, Read the full story on The Drum

Knives Out

comScore is pulling no punches in the patent war with DoubleVerify, AdSafe Media and Moat. The Online Measurement giant is suing over 4 patent infrignements – get the lowdown on the dispure on AdExchanger. 

Facebook Exchange: Supply Side View

Much has been discussed about the Facebook exchange and what it’ll offer advertisiers and agencies – but what about the other Publishers in the market? How are they set to be impacted? Ad Exchanger gets views from industry experts here. 

You the Tagman!

Forrester asseses the Total Economic Impact of Tagman’s tag management system. Get the full detailed report (or just read the highlights) here