Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
Read More
Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
Read MoreFor years, the power structure in digital advertising has not resembled what most consumers would expect. Publishers, the entities that actually empower advertising by owning the relationships with consumers visiting their sites, generally aren’t the ones profiting the most. This has been true for years, but is an even more…
Read More
Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad…
Read More
Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read MoreA couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.This week adBrite annouced the availability of Audience Manager. Read the press release.…
Read More
Editor's note: Reposted from the Krux Digital Blog[On November 9], Krux Digital released the findings of its 2010 Krux Cross-Industry Study. With this study, we have undertaken a comprehensive review of data collection activities across the industry, with attention to the phenomenon we have referred to as ‘data leakage’ in…
Read More
Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag…
Read More
Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
Read More