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mobile

The Rules of Mobile Advertising: Interview With Opera Mediaworks’ Mark Fruehan

Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However, mobilegeddon has long meant something different to digital revenue specialists: publishers witnessing increasing amounts of mobile traffic with dwindling revenue…

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Targeted to Your Wrist: Smart-Watch Advertising

"Can't wait to see ads on my Apple Watch!" said no one ever. I'm sure that consumers are wondering what genius will be the first to spam them with belly fat ads on the Watch. When an ad network for the Watch was announced at CES in January, a million fanboys…

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Tools For Tomorrow: A Conversation With Neil Sweeney, President & CEO of Juice Mobile

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…

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Six Tasty Takeaways From AdMonsters’ Massive OPS Event

I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native advertising, multiscreen and technology was too much to digest. Just before I went into shock, Content Czar Rob Beeler guided…

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#OPSPOV: Video Beyond the Stream

Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In fact, let’s get past the video stream – in-stream video ad inventory is limited namely because premium video…

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How Video Becomes the Champion of Mobile Revenue

Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and…

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