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This Week in Ad Ops: Big Company Moves, Mobile Margins, and More

 We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s Paul Valerio, Former Cheezburger CRO and startup analyst Todd Sawicki, BuzzFeed's Eric Harris, and MAGNAGLOBAL's Brian Monahan.We've also opened up registration…

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This Week in Ad Ops: Double-Digit Digital Growth, RTB in Europe, and Monetizing Mobile

Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that publishers are slowly turning their backs on print. But, just how fast is digital taking over the reins?Well, if ad spending…

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Making the Most of the Mobile Leftovers

I recently began reading a novel by Tom Perrotta called The Leftovers that imagines a suburban US neighborhood post-Rapture. One of the religious sects that emerges in the novel is named the Guilty Remnant. It isn’t often I read a novel that reminds me of my job managing yield for…

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The Valuation Disconnect in Mobile

Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…

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Saddle Up: Mobile Publisher Forum Live Blog

Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…

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