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malware

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The Persistence of Malware

The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…

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Through a Scanner Frequently: When Malvertisers Evade the Scanners

Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…

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Transparency Is a Team Sport

For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.Funny how quickly things change. As increased spend hits digital channels…

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TAG,​ ​You’re​ ​It:​ ​Beyond​ ​TAG​ ​Malware​ ​Scanning​ ​Guidelines

When​ ​the​​ ​​Trustworthy​ ​Accountability​ ​Group​ ​(TAG)​ ​released​ ​its​ best practices​ ​for​ ​malware scanning​​ ​in​ ​October,​ ​anyone​ ​seeking​ ​a​ ​more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. ​In a quest to outline basic malware scanning processes,​TAG​ ​delivered ​plenty​ ​of​ ​suggestions​ ​about​ ​when​…

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To Protect and Serve: A Conversation on Malware, Video, & HTML5 with GeoEdge’s Amnon Siev

Explosive growth in video, a sense that the ad marketplace might have finally “figured out” mobile, the ability to discover previously unseen demand sources — publishers are seeing more channels and methods for monetizing than they ever have. That’s great for revenue, but it also opens up an ever-increasing number…

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QA in the Videoscape: Keeping Quality in Line with Demand

As demand among buyers for quality video inventory has risen, so have the channels for transacting on video--programmatic video, video private marketplaces, programmatic TV. At the same time, so have the platforms into which advertisers feel enthusiastic about buying video inventory, with in-demand media bursting into outstream, mobile and other…

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