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malware

PubForum Spotlight: We’ve Always Been At War With Bad Ads

Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return.  Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…

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Delivering Malware Programmatically Is Too Easy

You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll…

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What Is Charles Proxy?

As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…

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AdMonsters PubForum Nashville: The Live Blog

The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…

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The Persistence of Malware

The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…

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AdMonsters Playbook: Optimizing Video Advertising

While video advertising is still a growing revenue center for most digital publishers, much has changed over the last six years. Intriguing new formats such as outstream have allowed online publishers to additional inventory and new video distribution channels have provided content creators methods to inhabit new platforms and thus…

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