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Keepin’ It Fresh: WideOrbit Explains What Digital Can Learn From Linear

Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?” But this overlooks how the freshness of content—say, how many people viewed said content within three days or a week of its release—plays…

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The TV Connection: Discussing OTT Opportunities With VertaMedia

Despite the wonders of screen proliferation, everyone—advertisers and publishers alike—wants to be on the TV screen. It’s big and captivating—the TV screen sucks people in and demands their attention in a way that no desktop or mobile device can. The rise of Connected TV (CTV) and over-the-top (OTT) devices are…

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