Here’s How TransUnion Is Decoding Health Data With Datavant
Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
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Decision Makers Say Visual Communication Helps Drive Business
So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual communication in the workplace and day-to-day business activities.
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AdMonsters Great Big 2020 Webinar Replay
In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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Driving Revenue Through a User-First Mindset: A Q&A With TMB’s Bonnie Kintzer
Think user experience and advertisers' expectations stand in opposition to each other? PubForum Monday keynote Bonnie Kintzer (President and CEO of Trusted Media Brands) disagrees. She shares some perspective on how quality UX and monetization go hand in hand today.
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The Long Game for Monetization: NetSeer Talks About How Engagement Informs Ad Serving
Publishers know advertisers always want to be on the part of the page where users are most engaged. But they also know that when you have a highly engaged user, you might want to let them enjoy what they came to your site for, and give them a little space.…
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#OPSPOV: Following the Path of Time
It’s been a good year for time-based transactions. This summer, The Guardian announced it had joined the time-based fray while Sled introduced a time-based transaction platform for mobile called Parsec, which uses a cost-per-second metric. Even AdMonsters has secured Financial Times’ Head of Campaign Management US to talk about the…
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The Engagement Light at the End of the Viewability Tunnel: A Conversation With Theorem’s Dominic Finney
Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic Finney about differences in viewability between North America and Europe, how publishers can avert the effects of divergent measurement methods…
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