Shaping the Future of Auto Advertising: Harnessing CTV and 1st-Party Data for Precision Targeting in a Post-Cookie Landscape
With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
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