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covid-19

Ivan-Ivanov-COO-PubGalaxy

Balancing Ad Ops in Unstable Times

Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…

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Brand Safety: Tools Will Drive Transparency

"As fun as it is to joke about blocklists, if we’ve learned anything over the past few months, it’s time publishers stop complaining and laughing over brand safety horror stories. We need tools to get the transparency we need—and truly connect with our counterparts on the buy-side when it comes…

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Managing Teams Remotely During a Crisis

A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this…

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Bad Ads, Whatcha Gonna Do?

We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. As guaranteed spend from advertisers has been paused or simply dried up, publishers are leaning on the open programmatic marketplace far more...…

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