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analytics

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Leash the Beast: Automating Programmatic Reporting

While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds. Recent evolutions in programmatic have improved publisher relationships with demand partners and succeeded in bumping up CPMs and overall…

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Fight the Fragmentation: Grasping Cross-Device Audience Behavior

At the beginning of 2015, 90% of U.S. households boasted three or more Internet-connected devices according to Ericsson, with an average of 5.2 devices per house. These are households we’re talking about, not specific people with their own devices. However, Cisco predicts that by 2017 the majority of U.S. individuals…

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Plugging Into Data Monitoring

  When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…

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