CPRA Is Here…Here’s What You Need To Know

In November, Californians voted to approve CPRA (California Privacy Rights Act).

“The CPRA was put forward by the people behind the CCPA, with the goal of bridging the gap between the CCPA and GDPR,” Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP and Chapter Chair, OneTrust PrivacyConnect, told attendees at AdMonsters recent Publisher Forum

“CCPA does give consumers some rights and has some business obligations, but it’s really a law focused on third-party data sharing. And if you look at GDPR, it’s much more encompassing than that. CPRA bridges that gap,” she shared.

Lee went on to explain six key points that folks in ad tech should know about CPRA in terms of the rights that it offers consumers, as well as what it will mean for digital media and advertising. Her slide on CPRA is probably one of the most concise explanations we’ve seen of the regulation to date.