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CCPA

The Trouble with Consumer Choice

Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…

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The Value of Talking About the Value of Consumer Data

From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…

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What Is CPRA (CCPA 2.0) And Its Implications for Ad Tech?

The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…

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The Big Google Cookie Crumble: 5 Sessions To Help You Prep

Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers'…

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AdMonsters Guide to CCPA

2020 is upon us and so is the California Consumer Privacy Act (CCPA). CCPA applies to any company with CA-based assets or customers, including Californians who visit a website and whose data you touch. This includes companies that handle the personal data of at least 50,000 Californians per year, as…

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