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Slides of Our Lives

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Slides of Our Lives: Beat Ad Counterfeiting by Buying Your Own Inventory

One of the main goals of Ads.txt is to combat domain spoofing. It's angled to be both simple to understand and implement, and harder for bad actors to game than good old whitelisting and blacklisting. But there's more to ads.txt than slapping together a list of partners who are authorized…

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Slides of Our Lives: Take Action on Supply Path Optimization

Supply path optimization is having its moment, as fashionable industry jargon goes, but there's really important substance behind the hype. In short: DSPs and agencies are adopting new strategies for optimizing their supply paths because header bidding has massively increased the queries they have to process, which puts strain on…

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