Everything about:

Slides of Our Lives

90% of U.S. Publishers Are Dropping the Ball on Data Compliance

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on measuring compliance practices. The 'U.S. Publisher Compliance Index - 2023 Report' utilizes…

Read More

DoubleVerify Survey Projects Strong Growth for Retail Media Networks

While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media. According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers…

Read More

The $20 Billion Efficiency Opportunity for Marketers

In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…

Read More

Ad Blocking Will Be a $54b Publisher Problem in 2024

Publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.…

Read More

The Crucial Role of Data Collaboration in the Future of Advertising

Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.

Read More

Unlocking the Power of Audio Ads: New Research Reveals Their Impact on Attention and Brand Outcomes

This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…

Read More