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CPRA

CPRA Is Here…Here’s What You Need To Know

"CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb…

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Privacy Prophecies from PubForum+

At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.

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The Value of Talking About the Value of Consumer Data

From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…

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What Is CPRA (CCPA 2.0) And Its Implications for Ad Tech?

The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…

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