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Display

The Impression Exchange Solution: Idealism Versus Pragmatism

What is the IES? It seems to continue to make more regular appearances at the industry's events, but few people seem to fully understand what it is, and how it will impact their operations. The IES stands for "Impression Exchange Solution" (or sometimes "Standard"), though I would argue as a…

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Krux Digital Releases 2010 Cross-Industry Study

Editor's note: Reposted from the Krux Digital Blog[On November 9], Krux Digital released the findings of its 2010 Krux Cross-Industry Study.  With this study, we have undertaken a comprehensive review of data collection activities across the industry, with attention to the phenomenon we have referred to as ‘data leakage’ in…

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ROI

I recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways.  Theres a lot of competition in the market, as our 'industry's favorite slide' keeps demonstrating.  The dramatic evolution in the ad technology and systems space is…

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Q and A with Mike Leo, CEO of Operative

Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…

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Rubicon Project is delighted and thrilled to be part of AdMonsters OPS

Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the…

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Edward Montes of Havas Media: How Digital is Failing Marketers

Edward Montes is EVP, Managing Director of Havas Digital US, the interactive network of Havas Media. He develops and leads Media Contacts US and Canada, managing MC staff in New York, Boston, San Francisco, Chicago and Toronto. Prior to Havas Digital, Edward worked at Yahoo! Inc. where he was Director…

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The Science of Display – Introduction

With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter…

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