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GIGO: Garbage In Garbage Out

Since our industry loves acronyms and we have all of this conversation around data, this seems fitting for the new acronym of the month(s). What exactly is GIGO, it’s a term coined in the technology space for a computers ability to process even the most corrupt piece of information and…

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Ben Humphry on Self-Service Ads and The Changing Network Model

Editor's note: Ben Humphry is Head of AdMonsters Professional Services in the UK. Recently he wrote two posts for the APS blog Here to Help. We wanted to share them with you in case you missed them. LinkedIn goes self-serveLinkedIn is the latest publisher to move to a self-serve ad model.…

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AMI Talks About the Need for Advertising Business Management

AMI announced today that they have signed up to use Operative.One. Read the press release.We spoke with AMI about the decision to use an advertising business management provider.Q: Please briefly describe AMI's business and current ad operations organization. Do you have a centralized team that manages the 15 websites or…

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Display is back, but is the impression dead?

I’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well…

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Anna Murray of tmg-e*media on Business and Technology

Anna Murray will be the keynote speaker for the upcoming AdMonsters Publisher Forum in Memphis. She has more than 20 years of interactive technology and marketing experience and is a nationally recognized expert for her ability to implement technology and Internet strategy. She began her career working for news organizations…

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Rethinking Ad Operations For the Future

From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…

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