Archive

Introducing Krux Inspector Firefox Add-on for Ad Ops

AdOps pros industry-wide are using Firefox and Firebug daily to troubleshot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works.    At Krux Digital, we’ve taken these great tools one step further, developing a special Krux-specific Firefox…

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AMI Talks About the Need for Advertising Business Management

AMI announced today that they have signed up to use Operative.One. Read the press release.We spoke with AMI about the decision to use an advertising business management provider.Q: Please briefly describe AMI's business and current ad operations organization. Do you have a centralized team that manages the 15 websites or…

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Anna Murray of tmg-e*media on Business and Technology

Anna Murray will be the keynote speaker for the upcoming AdMonsters Publisher Forum in Memphis. She has more than 20 years of interactive technology and marketing experience and is a nationally recognized expert for her ability to implement technology and Internet strategy. She began her career working for news organizations…

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OpenX Enterprise – What does this new platform mean for Ad Ops?

Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…

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OpenX presents “The Power of Revenue Serving” at AdMonsters OPS

On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving.  Learn more here.He’ll highlight the big challenges publishers face today: revenue pressures, sales channel control problems, revenue optimization complexity, growing buyer leverage…and…

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5 Questions for Rob Deichert, Jr., The Weather Channel

Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms…

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