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The Technology Stack – Purpose-Built or Thrown Together?

With the purchase of AdMeld, Google has effectively upped the ante in the online advertising space. One of the largest media companies in the space is coming ever closer to assembling the elusive technology “stack” that everyone seems to be whispering about these days – myself included.But there are still…

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Summary of OPS Markets London

The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…

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The Rise of the Custom Creative

When you visit the homepage for Aol’s Project Devil, there’s a catchphrase across the top that immediately grabs you: "There’s no reason webpages should look the same as they did 15 years ago." I've never met a publisher who would disagree, but it wasn’t until recently that we saw any…

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Online Publishers and Smaller Advertisers – Can it work?

Part 1 of 3: Importance of targeting smaller advertisersA majority of online publishers primarily focus their ad sales efforts on agencies and large brand advertisers via their direct sales force. The cost of operation for this sales channel often requires them to set a minimum ad buy per campaign. In conversations…

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Q and A: Speakers at the Publisher Forum in Amsterdam

Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…

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IAB Innovation Days at Internet Week

Last week I attended the IAB Innovation Days event as part of Internet Week here in New York. Here are some of the highlights from the two day event.Emotion in AdvertisingRoss Levinsohn of Yahoo! and Neal Mohan of Google talked about how as an industry we are not connecting with…

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Managing Disruption

Editor's note: Rob Beeler's blog post originally appeared on ClickZ.As part of my job, I do my best to keep an ear to the ground and keep track of what operations people are talking about. Amazingly enough, it's 2011 and issues like late creative and discrepancies still pop up. Being…

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Digital Media Lesson II – Saying No to Free-riders

With 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it.   In a seminal but prescient study, Norm Proselytizers Create…

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