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What New Page Designs and New Ad Units Mean for Ad Ops

I was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August.  When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…

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Publisher Headaches: The System Integration Identity Crisis

Many digital publishers are experiencing an identity crisis. They’re asking themselves, ‘Am I a digital publisher, or a systems integrator?’ Unfortunately, the answer isn’t clear. As a member of a software company, I find the context of the question the most interesting.  Publishers and systems integrators are no longer mutually…

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Interview with Sorosh Tavakoli, Founder and CEO of Videoplaza

Videoplaza is sponsoring Tom Bowman's session Video Will Become Television, Television Will Become Video at the OPS Europe event Tuesday in Cologne. In advance of the event we asked Sorosh Tavakoli, Founder and CEO of Videoplaza, a few questions about video, ad operations and the state of the industry.  …

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The Technology Stack – Purpose-Built or Thrown Together?

With the purchase of AdMeld, Google has effectively upped the ante in the online advertising space. One of the largest media companies in the space is coming ever closer to assembling the elusive technology “stack” that everyone seems to be whispering about these days – myself included.But there are still…

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