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Mediaocean Flips the Platform Model: Q&A With JT Batson

Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements…

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Breaking Down Boundaries: Q&A with Jonathan Lewis, AdGent Digital

With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers…

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Ops: Not Another Three-Letter Acronym

Don’t get me wrong – I love me some RTB. I love discussing ATDs, DSPs, DMPs and anything in our industry with a three-letter acronym. Whenever I hear someone use “OS” to shorten “operating system,” I feel like something is missing – like the concept is doomed to fail unless…

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What New Page Designs and New Ad Units Mean for Ad Ops

I was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August.  When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…

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Publisher Headaches: The System Integration Identity Crisis

Many digital publishers are experiencing an identity crisis. They’re asking themselves, ‘Am I a digital publisher, or a systems integrator?’ Unfortunately, the answer isn’t clear. As a member of a software company, I find the context of the question the most interesting.  Publishers and systems integrators are no longer mutually…

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Interview with Sorosh Tavakoli, Founder and CEO of Videoplaza

Videoplaza is sponsoring Tom Bowman's session Video Will Become Television, Television Will Become Video at the OPS Europe event Tuesday in Cologne. In advance of the event we asked Sorosh Tavakoli, Founder and CEO of Videoplaza, a few questions about video, ad operations and the state of the industry.  …

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