Paul Pellman, Author at AdMonsters

Recognizing the Benefits of Attribution for Publishers and Advertisers

By Paul Pellman March 12, 2012

Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in…

Attributes of Attribution: Q&A With Paul Pellman, CEO, Adometry

By Paul Pellman January 20, 2012

It's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…

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Recognizing the Benefits of Attribution for Publishers and Advertisers

Attributes of Attribution: Q&A With Paul Pellman, CEO, Adometry