Advertising Transformed: The Solution

Editor's note - continued from Part One: Advertising Transformed: The Publisher's DilemmaTo solve this dilemma, publishers must transform their advertising operation. Publishers must integrate print, web, and all other advertising divisions into a single unified operating system. A complete advertising solution sells, packages, manages, traffics, optimizes, tracks, and bills advertising—all…

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Advertising Transformed: The Publisher’s Dilemma

Editor's note: This is part one of a two part post.The expanding online advertising market presents publishers with substantial opportunities for dramatic revenue growth. It also presents significant challenges that will require publishers to transform their advertising operations in order to capture the full revenue potential. With the right strategy,…

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