I recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways.  Theres a lot of competition in the market, as our 'industry's favorite slide' keeps demonstrating.  The dramatic evolution in the ad technology and systems space is…

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The mission

In this 'from the desk' blog I want to bring to the larger AdMonsters community some of the things we are seeing and learning in our work across the industry. AdMonsters Professional Services consults with Publishers, Agencies, Adnetworks, and Ad technology companies across the US, Europe and the UK and…

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Measurements that belong in your Outsourcing SLA

Outsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…

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