Everything about:

Blockchain

What Is CryptoRTB?

We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed…

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What Can Blockchain Really Do for Advertising in 2020?

Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…

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5 Big Takeaways From Ad Week NYC 2019

There were quite a few recurring themes that emerged from last week's Advertising Week New York 2019 (henceforth referred to as #AWNewYork) that struck me as being of great interest to folks in the ad operations and ad tech communities. So after gobbling up all of the information and digesting…

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What Is Cryptography?

If blockchain is the infrastructure that underpins Bitcoin and other cryptocurrencies, cryptography is the infrastructure that underpins blockchain. When you boil it down, the core problems cryptography solves are identity validation and data verification. Blockchain’s big value prop is the ability to facilitate transactions without a middle man. But, both…

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Advertising’s Future Is Advertising Futures

Early on in my tenure reporting on the digital advertising space, I was fascinated by the concept of audience futures—enabling publishers to guarantee sales of audience segments that could be transacted programmatically. This seemed to be an evolution of both digital direct guaranteed sales and TV-buying, but unfortunately the market hasn't…

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Yes, Virginia: Blockchain Can Scale

I'm used to the eye rolls whenever I ask ad tech veterans their feelings on the potential of blockchain. I'll be the first to admit the term is sullied following an audacious hype cycle (even for ad tech!) and some scam-tastic initial coin offerings (ICOs). But the technology does seem…

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