Breaking News + Updates
  • Paul Smurl, Vice President, NYTimes.com Paid Products, Strategy and Business Development and Advertising Planning/Operations
  • Doug Weaver, Founder and CEO at Upstream Group
  • Rob Norman, CEO North America & Interaction Worldwide, GroupM
  • Matt Barash, Vice President & Advertising Director at Forbes Digital Media

About

OPS is about the future of advertising.

Premium advertisers demand premium support and solutions. Learn how to drive and support brand advertising in an increasingly automated world.

OPS is the future of advertising.

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Speakers

Keynote Speakers

Paul Smurl

A Commitment to Innovation

Paul Smurl
Vice President, Paid Products, Strategy and Business Development and Advertising Planning/Operations, NYTimes.com
@NYTimesAd

Sponsored by

The Future of Ops: Greater Than (Not Equal To) Automation

Doug Weaver
Founder and CEO
Upstream Group
@upstreamdw

Sponsored by

Focus on...

Context is King: Adding effectiveness to reaching people locally

Chris Tolles
CEO
Topix
@tolles

Sponsored by

Data as a Revenue Channel

Steven Goldberg
Vice-President and General Manager Advertising, Sales & Strategy
HomeAway

Sponsored by

Lori Lebas
Brian Edelman

Unlocking the Potential of Video

Lori LeBas
SVP Bus Operations, Sales and Marketing
ESPN
@espn

Brian Edelman
CEO and Founder
Crossborders
@crossborders

Sponsored by

Synergy in Digital Sales and Operations: Who's at the Table?

Nicole Scholtyssek
Director Digital Ad Operations
Comcast
@nicolesholty

Beth Crotty
Southeast Regional Online Sales Manager
Comcast
@comcastvoices

Sponsored by

Follow the Leaders: Making Sense of the Ecosystem

Matt Barash
Vice President & Advertising Director at Forbes Digital Media
@mjbarash

Sponsored by

aiMatch

  

Bridging the Divide between audience, buyers and sellers

David Rowley

Director of Advertising Operations, BlogHer

and 

Mitch Weinstein 

VP, Director of Digital Ad Operations, Universal McCann

Sponsored by

 

Sponsor Sessions

Leveraging Data to Close the Revenue Gap

 

Michelle Vuksic
Engagement Manager
@PubMatic

Rich Media Re-imagined

 

Richard Bush
Director of Product
@adtech

 

 

Driving the Industry forward

 

Jason Kelly
Chief Media Officer
@AdMeld


  

Demystifying RTB

 

Roland Cozzolino
CTO, @MediaMath
and Neal Richter
Director of Science and Research
@rubiconproject


Privacy Panel: Operating at the Front Lines of the Privacy Debate

Sponsored by:

Moderator

 

Rob Beeler
VP Content and Media
AdMonsters

@rbeeler

Panelist

 

Bob Bahramipour
Vice-President of Business Development
TRUSTe

@bob3721

Stephen Kline

Panelist

 

Stephen Kline
Senior Counsel, Privacy and Regulatory Matters
OmnicomMediaGroup

@steph3n

Panelist


Ashkan Soltani
Consultant

@ashk4n

OPS Wrap Up Panel: What Makes Premium Premium?

Sponsored by:
DoubleClick

Panelist

 

Rob Norman
CEO North America & Interaction Worldwide GroupM

@robnorman

Panelist

 

Kirk McDonald
Executive Media Consultant

@kirkm3

Panelist

 

Jonathan Bellack
Product Management Director
Google

 

 

 

Please get in touch via content@admonsters.com for details about speaking at this event.  Regular updates will follow.


Schedule

Oct 6, 2011
9:00 am — 9:20 am
Speakers
Bowen Dwelle
Rob Beeler
Session Type
Full Group
9:20 am — 10:00 am
Feel like the stream of targeting requests is just going to get more and more absurd over time? Worried that “data,” “audience buying” and “real time” are becoming toss-off buzzwords for those who don’t fully understand their implications? Upstream Group CEO and long time industry-watcher Doug Weaver challenges some of the central assumptions that have come to complicate and constrain the roles of the ad operations professional. Weaver offers up the “five big lies” around automation, and...
Speakers
Doug Weaver
Session Type
Full Group
10:10 am — 11:00 am
Rich Media Re-imagined ADTECH will share the core concepts behind its new approach to Rich Media enhancing the well-established, one-login Ad Technology solutions delivering across all devices. 
Speakers
Richard Bush
Session Type
Sponsor Session
10:10 am — 11:00 am
Driving the Industry Forward: the Co-Evolution of Premium Publishers & Brands Premium publishers and brands working together are driving the online display industry forward. Content and context matter and publishers who develop the strategies to grow high-quality audiences are winning brand dollars. Brands, in turn are being pushed to cultivate advertising that provides more value. In this session, Ben Barokas, Co-Founder & CRO, Admeld, will discuss how programmatic buying and...
Speakers
Ben Barokas
Session Type
Sponsor Session
11:30 am — 12:10 pm
Everybody online lives somewhere, and for national brands with a local presence, adding geography is an obvious step in advertising online. The key to doing this effectively, however, lies in factoring in context – which can quadruple the effectiveness of how your ad impacts the desired audience. This session will be a discussion on how advertising on local websites with high levels of user engagement is an integral part of today’s advertising strategy, explain why local ads in a local...
Speakers
Chris Tolles
Session Type
Breakout
11:30 am — 12:10 pm
Moving television advertising budgets into online video is not about duplicating the television model but exploring the unique capabilities video can offer. This session will be a discussion between two people leading the charge. Lori LeBas will discuss ESPN’s groundbreaking approach to bring television and video together for advertisers and consumers. Brian Edelman will talk about the use of creative storytelling through video is creating a new frontier of effective advertising.
Speakers
Lori LeBas
Brian Edelman
Session Type
Half Group
11:30 am — 12:10 pm
For commerce focused sites, advertising can be treated as an afterthought or worse - a distraction from the site's core business. This session will discuss the transformation one company has taken to develop a strategy that allows commerce and advertising initiatives to support each other. At the center of this strategy is a focus on the value of data that applies to commerce and non-commerce sites as well.  
Speakers
Steven Goldberg
Session Type
Breakout
1:10 pm — 1:50 pm
An exploration of the current and future media landscape as delivery devices continue to proliferate.  Content producers have dual priorities- they need to remain focused on the production of the highest quality content while also navigating the ever changing marketing and technological landscape.  Paul Smurl will explain what it takes to address the issues that face organizations in today's market.
Session Type
Full Group
2:00 pm — 2:50 pm
 Demystifying RTB  Enough with the panels, roundtables and articles talking about real-time bidding at a general level! This session will give you insight into how RTB really works, uncovering all the mystery and mechanics of the technology that powers this buying method. Neal Richter, Director of Science and Research at the Rubicon Project, will explore how RTB bids and transactions happen on the sell-side, in addition to helping you understand what kind of data is being...
Speakers
Justin Thomas
Session Type
Sponsor Session
2:00 pm — 2:50 pm
Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings.  This session will shed light on how publishers can have a successful multi-channel sales strategy leveraging data.  Publishers do not need to go blind anymore, transparency and insights will help them make informed decisions. Join Michelle Vuksic as she explores how...
Speakers
Michelle Vuksic
Session Type
Sponsor Session
3:20 pm — 4:00 pm
It is a mistake for any organization to simply wait to see if/when Washington will pass regulations regarding consumer data. It is also a mistake to leave the discussion to the lawyers or privacy officers because operations deals with privacy issues on a daily basis. This moderated panel will explore the issues of privacy and how operations is at the center of the discussion.
Speakers
Rob Beeler
Bob Bahramipour
Stephen Kline
Session Type
Full Group
4:10 pm — 4:50 pm
It isn’t enough to have a direct sales force. It isn’t enough to create innovative ad products for clients. Success is being able to scale your premium offerings. Chris Batty will share some examples of media owners succeeding at this and provide his insight in how to achieve similar results.
Session Type
Breakout
4:10 pm — 4:50 pm
 Publishers have audiences. Agencies want to buy audiences. So what's the problem? This conversation-driven session will bring to light the challenges and opportunities related to audience buying/selling and data in today's marketplace. Mitch Weinstein of UM/J3 will ask questions of David Rowley of BlogHer and vice versa and seek an understanding between buyers and sellers in what each needs to accomplish to be successful.
Speakers
David Rowley
Mitchell Weinstein
Session Type
Breakout
4:10 pm — 4:50 pm
Operations and Sales co-exist in an organization, but don't always have a seat at the same table. This session will step through some scenarios like launching new ad products, communicating client tech issues and capitalizing on a new video strategy. Join the discussion on how a seat at the same table can drive synergy within an organization to allow for great success! 
Speakers
Nicole Scholtyssek
Beth Crotty
4:10 pm — 4:50 pm
Rob Beeler and Matt Barash, Vice President & Advertising Director at Forbes Digital Media, will sit down to discuss the trends in online display advertising and how operations should prepare for an ever changing marketplace. This session in sponsored by
Speakers
Matt Barash
Session Type
Member Session
4:50 pm — 5:30 pm
AdMonsters' Rob Beeler will moderate a conversation between Rob Norman, CEO GroupM N.A., Kirk McDonald, former President of Digital, Time Inc. and Jonathan Bellack, Product Manager Director, Google that will incorporate themes that have emerged throughout the day. This discussion will certainly turn into debate as the panel discusses what premium advertising is, what we as an industry need to do to bring more dollars online from top brands and where operations ultimately figures into the...
Speakers
Rob Beeler
Rob Norman
Kirk McDonald
Jonathan Bellack
Session Type
Full Group
5:30 pm — 7:30 pm
After-party Join us to celebrate the end of another great OPS event, with an open bar, canapes. Don't miss the excellent opportunity to connect further with peers you met during the event.  


Sponsorship

If your company offers products or services to digital agencies or online publishers, we urge you to take a look at our sponsorship opportunities for 2011 to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you at OPS New York.
Full conference sponsorship details are available here.


FAQ

 

Who attends OPS?

  • Commercial Directors
  • CEOs, General Managers, and Managing Directors
  • Heads of Online
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

The types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

 

What's included in your pass

All passes include full access to OPS New York. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers
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