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Programmatic Direct

2020 May Be the Year That Ad Tech Runs Out of Easy Answers

One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms.…

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The Dawn of Real-Time Guaranteed: An Interview With OpenX’s Dmitri Kazanski

Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the…

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Tools For Tomorrow: A Conversation With Neil Sweeney, President & CEO of Juice Mobile

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…

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What Polar Vortex? DC Mashup Debates Viewability and More

Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? Even in a place like DC, where two inches of snow shuts down the federal government faster than a budget dispute. (As a friend…

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