Richard Monihan, Author at AdMonsters

#OPSPOV: What Does It Mean to ‘Figure Out’ Programmatic?

By Richard Monihan October 10, 2014

Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or an idiot." I feel confident saying I haven't figured out programmatic, and I hope this improves my odds on…

Lessons From TV: Viewable Impressions and Contract Guarantees

By Richard Monihan September 04, 2012

The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned. Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…

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#OPSPOV: What Does It Mean to ‘Figure Out’ Programmatic?

Lessons From TV: Viewable Impressions and Contract Guarantees