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personalization

The Mediums Are the Message

Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…

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5 Takeaways Personalization Power at Scale

Personalization Power With a Push: Top 5 Takeaways

On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…

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Advertising Industry Learning and Professional Development

Webinar Replay: Personalization With a Push

In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences with leveraging browser push notifications. You'll learn all about the intricacies of…

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How Ad Targeting Reinforces Bias

It's a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might…

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Understanding AI’s Potential in Digital Media

Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…

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