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pandemic

Ivan-Ivanov-COO-PubGalaxy

Balancing Ad Ops in Unstable Times

Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…

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Programmatic Won… By Default?

Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…

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