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native

#OPSPOV: A Native Ad by Any Other Name Is… Confusing

Native advertising is such an ingrained part of media, you could call it the business’s “one weird old trick!” And while digital media inherited native from print, native seems particularly well for this particular moment in digital. Plenty of publishers are ready to ditch display in lieu of an all-…

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Picture This: A Conversation About Today’s In-Image Advertising Strategies

The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model... while acknowleding users' awareness of, and frequent resistance to, being advertised to... while also confronting advertisers' increasing hesitancy to pay for any ad space users can't see easily...…

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AdMonsters Playbook: Mobile App Advertising

When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon—the majority of software on laptops, smartphones, tablets and other connected devices are applications. But accessing online media through an application other than a…

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The Call of Creative

Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…

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Things We Learned at #OPSNY 2015

I’ve been in an OPS-induced coma for the past week, letting my subconscious ruminate over the titanic loads of digital media debate that took place in the hallowed chambers of the Metropolitan Pavilion on June 9. It was just too much for one mind to take, which I corroborate by…

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The Rules of Mobile Advertising: Interview With Opera Mediaworks’ Mark Fruehan

Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However, mobilegeddon has long meant something different to digital revenue specialists: publishers witnessing increasing amounts of mobile traffic with dwindling revenue…

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#OPSPOV: Native Is More Than a Laughing Matter

Several years ago – long before the native revolution – when I was the staff writer for trade publication called Mobility that reported on corporate relocation issues, the editorial staff was faced with a dilemma. Against the editor-in-chief’s objections, the sales team had included an editorial element within a package…

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